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Midtown Getting a Silhouette

Deals Around Atlnata
February 22nd, 2007

After buying a dated 1960s-era office building at 1447 Peachtree Street in Midtown last year, Day Capital Partners recently unveiled plans to renovate the 116,000-square-foot office building into a "stylishly cool and decidedly contemporary" boutique office building called Silhouette Midtown that will "cater to the personalities and creative energy found in Midtown."

Tasked with tapping into that zeitgeist architecturally, Lincoln Property Co. and Rees Associates, Inc., were brought on board to execute the $5 million renovation plan. They devised an eye-catching exterior design featuring silhouetted images of people nine-stories tall, wrapping the south and west exposures of Peachtree Street. DCP says the style is seen more typically in cities such as New York and Los Angeles.

Further making that connection with artistic types, Silhouette Midtown will include an art venue of its own located on the ground floor named MOCA, the Museum of Contemporary Art, a 5,000-square-foot gallery displaying the work of Georgia artists.

Co-managers Robert Day, a 30+-year real estate veteran, and private investor Joe Wilen head Day Capital Partners, a private real estate investment firm based in Atlanta. After 15 years of leading EdwardsDay Inc., Day and Wilen started DCP to make opportunistic investments with private investors.



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